Welcome to your website basic site tutorials. Below are a series of videos that we hope will help walk you through all of the basics you need to know to be able make the most of your new website and learn at your own pace.
We have five videos below:
- Basic intro to your website
- Introduction to standard pages
- Introduction to all content types
- Basic intro to adding products
- Introduction to standard body field
Along with the videos are some written instructions to help supplement the tutorials.
We welcome you to watch and review, play with your site and ask questions about more specific through our EvenVision Clients Communication Center. If you are unsure how to use our request system please take a look at this article which outlines the system and how it works in depth:
1) Basic intro to your website
In this video we will cover the following:
- How to log into the site
- Introduction to the Admin Bar
- Introduction to the page edit overview
- How to manage website content
- How to edit and manage the website homepage & website footer
- Your website does not Auto Save: All changes made to the website must be saved by pressing the button at the bottom of the edit overview page.
- Deleting content means it is GONE!: Once you've confirmed that you want to delete a piece of content is gone FOREVER. Please make sure when you decide to remove something from your website that you are absolutely sure, if you are not sure if you will ever need it again, you can simply unpublish the page to remove it from public access but to retain the data and information housed on that page for future use.
- The website footer is special: to make edits to the footer content of your website, hover of the individual sections while logged in and you will see a contextual link ("gray gear") appear in the top righthand corner.
2) Introduction to standard pages
In this video tutorial we will cover the following:
- How to create standard pages
- How to place standard pages in the menu
- The unqiue nature of the services link
- How to move & create custom menu links
- Use the "Call to Action Sidebar Block" to encourage contact submission: on every standard page on your website there is a call to action sidebar block that allows you to provide a quick note of encouragement to help guide people to your contact webform. It's best to customize the content within this zone a brief bitesize sections that make a quick point unique to the pages content.
- Make Page Titles Short: It's easy to accidentially make your page titles super long, we highly recommend keeping all page titles to 2 words maximum.
- Keep the main menu as small as possible: The best main navigations are quick and easy to digest, do not add additional main menu links, but work to make content that falls into logical categories.
3) Introduction to all content types
In this video tutorial we cover the following:
- Blog Posts - how to make them, post them & create blog filters (taxonomies)
- Events - how to make them, post them & how the pathway system works
- Webforms - how to check submission database
- Blog Posts for Search Engine Optimization: The best posts are focused around "Good Content" defined as: Authoritative (original), Relevant, Fresh (general rule of thumb: anything after 2-3 months is old).
- You can make a post, and continue to update it through the years to keep it fresh.
- The best blog posts a focused on quality, but are typically quite long and include a combination of text and images that are properly tags with Alt & Title tags.
- Events: These are an excellent source for SEO as well, so it's best to include a detailed description of what you will covering. If you're running our of ideas of what to write, consider some frequently asked questions and answer them in the description for the event.
- In the future we can create an Event Archive to help you maximize your websites SEO.
- Webforms: It's absolutely important that when people make a contact submission that you are able to follow up with them. It's always best to make sure at the end of a week that you've reviewed all of the submissions and not missed one that came through your emails inbox.
- In the future, we can make some fairly substantial improvements to these systems to encourage submissions, inspire confidence and help your business be more successful. We are only scratching the surface of what is possible with webforms.
4) Basic intro to adding products
In this video tutorial we cover the following items:
- How to access shopify from your website
- The basics of how to add products to shopify
- How to modify the products on your website
- How to create new product filters on your website
- How to sync product modifications from shopify to your website
- This Shopify Tutorial is very simple: There are additional ways to use Shopify for business, in this video we have barely scratched the surface. With all of the possible things that can be accomplished we encourage you to ask questions to guide our training responses least the video becomes hours long.
- In the future, you will have detailed access to sales reports, and the ability to integrate comprehensive 3rd party applications onto shopify to help your business squeeze every last ounce from your digital presense. As your business grows we will occasional provide insights but we encourage your to reach out and explore options. We are here to help!
5) Intro to Standard Body Field
In this video tutorial we cover the following:
- How to add text via the standard body systems
- Do's & Dont's of Copy/Pasting Text
- Adding links to a page & button styles
- Embedding Video & Map systems through the body Field
- Using the Media Browser Tool for inserting Images & Downloadable documents
- Remember SEO Best Practices:
- Links & buttons: provide Titles
- Images: Provide contextual file name & Image Alt & Title Tags
- Image compression: While dedicated image fields on the website will optimize and compress an image for the web, the standard body field will spit out the exact image that you upload, meaning that if you upload a 84MB image, people will be forced to load an 84MB image. We recommend that you crop and use free image compression website prior to uploading an image to the site through the body field. This will help ensure that you are not penalized by major search engines for having a slow loading webpage.
- Front end styles are not reflected on the backend: It's important to remember on the backend of the website that front end styles for the text are not reflected. While a first this will be a bit annoying to work with, after sufficient trial and error, it will become easy to remember that H2 = green, H3 = brown... etc
- Do not center large amounts of body test: Centered text is difficult to read, use it sparingly.
- Use headers strategically: Using header styles strategically throughout your standard body field to break content up, provide hierarchy, and highlight key details. If everything on your site is loud nothing is.
- Remember to save often: The website doesn't automatically save, so if you are writing text directly into your website standard body field, make sure to save every 5-10 minutes to make sure your content is saved in the event of a power outage or a break in your internet connection.
We're here to help!
If you have questions or need additional guidance please do not hesitate to ask. We recognize that our tools, while simple to use once you've learned them, can take time to master. We encourage questions, and encourage you to explore ideas for making improvements to your website.
We firmly believe when you succeed we succeed.